What is DAB digital radio?
DAB digital radio is an improved way of broadcasting radio via a network of terrestrial transmitters. DAB digital radio is like FM radio, only better. It provides listeners with more choice, clearer sound and more features, while keeping all the great features of FM, like portability, free to use etc.
DAB digital radio is not satellite radio. DAB digital radio is not internet radio.
36% of Ireland’s population can nowreceive 21 DAB radio stations. And it’s not just more of the same – there is eight brand new stations.
Because digital radio uses the spectrum more efficiently than analogue, it is possible to broadcast more channels using the same frequency, making room for broadcasters to expand their station portfolios and for listeners to have more choice.
DAB digital radio delivers improved sound reception. The technology allows the receiver “hear” only the audio from the radio station and to ignore everything else. This eliminates the hiss, crackle and fade so familiar on analogue radio.
With DAB digital radio there are no frequencies to remember and the new DAB radios are tuned by selecting station names from a menu. National stations stay put, so there’s no retuning on the move.
Digital radio receivers have a screen on which stations can transmit information via Dynamic Label Segments (DLS). Some stations already transmit text such as , who is playing or singing and the name of a track playing and also , website addresses and phone numbers. Soon to come are DAB digital radios with a built-in EPG (Electronic Programme Guide) letting you select and plan your listening up to a week in advance. The potential for advertisers to use the DLS facility on DAB for targeted advertising is an exciting prospect, and in the future, advertisers can use DAB to deliver web-type commercials.
You can also pause and rewind many DAB radios – no more moments lost by interruption, simply pause live radio and return to it when it suits you.