Pure Digital appoints Irish distributor Midia Distribution
Monday, 2 July 2007
London, 2nd July 2007: PURE Digital - a division of Imagination Technologies (LSE:IMG) and the world leader in DAB digital radio - today announces that it has appointed consumer electronics specialist Midia Distribution as distributor of its DAB digital radio products throughout the Republic of Ireland.
Midia Distribution will be marketing PURE's comprehensive and award-winning product range, which comprises portable radios, radio alarms, micro hi-fi systems and personal stereos.
Says Maurice Cohen, managing director of Midia Distribution: "As part of Midias' growth we are seeking tier one brands to strengthen our product offerings into our existing retail channel. The PURE Digital / Midia Distribution partnership is a great example of our commitment to our dealers to provide the latest world class products. We are looking forward to working with PURE Digital in bringing DAB products to the forefront of the Irish Consumer Market."
Says Geoff Johnson, associate director of sales, PURE Digital: "This appointment enables Irish independent retailers to get easier access to the #1 DAB range from the #1 radio brand in the UK and helps provide a better service to PURE Digital stockists. We expect Midia's excellent reputation, local expertise and capability will set PURE to become market leader in another important DAB market. With an excellent partner like Midia, we are confident that all quality dealers in Ireland will choose PURE as their brand of choice."
Since March 2007, a trial digital radio service has been live and on air in the Greater Dublin and North East area serving 36% of Ireland's population. On the trial service there are currently 15 stations (six existing national stations, five existing Dublin stations and four new RTÉ digital radio stations). A new industry group, digitalradio.ie has been set up to explore the development and promotion of digital radio in Ireland. It is inviting members of the public to tune into the trials and will conduct a user survey during the trial period.
For more information log onto www.pure.com or call +44 (0)1923 277488.
About DAB Digital Radio
Digital Radio means more stations, more choice and more content for listeners. DAB digital radios feature innovative design and features and are available in a huge variety of types ranging from personal to portable and micro-systems to clock radios. The radios are easy to use and to tune thanks to the alphabetical station listing. Some allow the user to pause, rewind and record live radio. Most DAB digital radios also receive FM.
Radio stations currently available on the DAB test signal in the Republic of Ireland are:
· 98FM
· FM104
· Newstalk 106-108 FM
· Phantom 105.2
· Q102
· RTÉ 2fm
· RTÉ 2XM
· RTÉ Digital Radio News
· RTÉ Gold
· RTÉ Junior
· RTÉ lyric fm
· RTÉ Radio 1
· RTÉ Radió na Gaeltachta
· SPIN 1038
· Today FM
About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.
About Midia
Midia Distribution was established in 1986, and was purchased by Maurice Cohen, owner and managing director of Emcee Distribution in 2003. The two companies were officially merged in 2005, to form one of Ireland's largest tier one Consumer Electronics & IT Distributors.
